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    <description>Notes from the MZR Digital studio: custom development, local LLMs, RAG, B2B platforms, replacing foreign systems, marketplace integrations.</description>
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      <title>Does ChatGPT send anyone to your site? Measure it in the access logs</title>
      <link>https://mzrdigital.ru/en/blog/measure-chatgpt-traffic-from-logs</link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <description>Neither analytics nor Search Console answers whether AI bots visit you. Only your access logs do. Real numbers: 431 fetches by AI bots against 84 by Googlebot, and two traps that inflate the result sevenfold.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>AI</category>
      <category>ChatGPT</category>
      <category>Analytics</category>
      <category>SEO</category>
      <category>GEO</category>
      <category>Logs</category>
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      <title>What an accounting integration costs, and what the price actually depends on</title>
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      <pubDate>Sat, 19 Sep 2026 00:00:00 GMT</pubDate>
      <description>What makes up the budget for integrating an accounting system with a website, CRM or marketplace: ranges for three typical scenarios, what quietly inflates a project, and why a fixed price without an audit is a bad sign.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Integrations</category>
      <category>Budget</category>
      <category>Estimation</category>
      <category>API</category>
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      <title>An AI assistant for your sales team: what to prepare before the project starts</title>
      <link>https://mzrdigital.ru/en/blog/ai-assistant-for-sales-what-to-prepare</link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <description>What has to be in place before deploying an AI assistant: an audit of data sources, a master system per data type, access approvals and quality criteria. With a readiness checklist.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>AI assistant</category>
      <category>RAG</category>
      <category>Sales</category>
      <category>CRM</category>
      <category>Data</category>
      <category>Deployment</category>
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    <item>
      <title>How long a SAP migration takes in a large company, and what the timeline depends on</title>
      <link>https://mzrdigital.ru/en/blog/how-long-a-sap-migration-takes</link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <description>What determines the length of a SAP migration: the number of active modules, the volume of customisation, the integrations and the readiness of the client&apos;s team. Benchmarks by stage, a separate section on banks, and what stretches a project.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>SAP</category>
      <category>ERP</category>
      <category>Timelines</category>
      <category>Data migration</category>
      <category>Banks</category>
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      <title>Integrating with marketplace APIs: rate limits, errors and why stock figures diverge</title>
      <link>https://mzrdigital.ru/en/blog/marketplace-api-limits-and-errors</link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <description>Working with marketplace APIs in practice: per-method rate limits, asynchronous operations, idempotency, retries and priorities. Why stock figures diverge and how that gets fixed.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Marketplaces</category>
      <category>API</category>
      <category>Integrations</category>
      <category>Reliability</category>
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      <title>Multi-tenant SaaS: design it now or retrofit it later</title>
      <link>https://mzrdigital.ru/en/blog/multi-tenant-saas</link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <description>Three data isolation models for multi-tenant SaaS — database per tenant, shared database with tenant_id, schema per tenant. What a retrofit actually costs and when you do not need multi-tenancy at all.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>SaaS</category>
      <category>Multi-tenant</category>
      <category>Architecture</category>
      <category>PostgreSQL</category>
      <category>Data isolation</category>
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      <title>Product-led custom development: how it differs from project work and when you need it</title>
      <link>https://mzrdigital.ru/en/blog/product-vs-project-custom-development</link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <description>The difference between project and product approaches to custom development: who is responsible for the outcome, how the budget works, what happens after release, and how to choose.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Custom development</category>
      <category>Product approach</category>
      <category>Budget</category>
      <category>Contracts</category>
      <category>Discovery</category>
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      <title>A legaltech platform for a law firm: what to automate and what to leave alone</title>
      <link>https://mzrdigital.ru/en/blog/legaltech-platform-what-to-automate</link>
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      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <description>Automating a legal workflow: a procedure state machine instead of a kanban board, DOCX generation from templates, commission calculations, an audit log and data protection requirements.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Legaltech</category>
      <category>Law firms</category>
      <category>Automation</category>
      <category>Document workflow</category>
      <category>B2B2C</category>
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    <item>
      <title>RAG on real corporate documents: why 70% of the work is parsing, not the model</title>
      <link>https://mzrdigital.ru/en/blog/rag-parsing-corporate-documents</link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <description>In B2B RAG projects 60–70% of the budget goes into parsing and preparing documents, not into the neural network. The traps in real corporate PDFs — hybrid scans, tables, running headers, versions — and the fixes, with code.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>RAG</category>
      <category>LLM</category>
      <category>AI</category>
      <category>Parsing</category>
      <category>PDF</category>
      <category>Qdrant</category>
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      <title>Integrating your accounting system with a website, CRM and marketplaces: how the exchange works and why it breaks</title>
      <link>https://mzrdigital.ru/en/blog/accounting-integration-website-crm-marketplaces</link>
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      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <description>How to connect the accounting system to a website, CRM and marketplaces: HTTP services, OData, exchange over a queue. Why spreadsheet exports collapse and how to build an exchange that survives the first change in the product catalogue.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Integrations</category>
      <category>API</category>
      <category>CRM</category>
      <category>Marketplaces</category>
      <category>Automation</category>
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    <item>
      <title>Build or buy: when a custom B2B platform pays off and when it does not</title>
      <link>https://mzrdigital.ru/en/blog/custom-build-vs-off-the-shelf-b2b</link>
      <guid isPermaLink="true">https://mzrdigital.ru/en/blog/custom-build-vs-off-the-shelf-b2b</guid>
      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <description>An honest breakdown of when an off-the-shelf product wins and when a custom B2B platform does. The 30% customisation rule, total cost of ownership over two to three years, and the questions that decide it.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>B2B</category>
      <category>Development</category>
      <category>SaaS</category>
      <category>CRM</category>
      <category>Architecture</category>
      <category>Budget</category>
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    <item>
      <title>Marketplace margin analytics: why the platform&apos;s own reports are not enough</title>
      <link>https://mzrdigital.ru/en/blog/marketplace-margin-analytics</link>
      <guid isPermaLink="true">https://mzrdigital.ru/en/blog/marketplace-margin-analytics</guid>
      <pubDate>Sun, 19 Jul 2026 00:00:00 GMT</pubDate>
      <description>Marketplace back offices show revenue, not profit. Where the margin goes — commissions, logistics, storage, returns — and how to assemble honest unit economics per SKU.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Marketplaces</category>
      <category>Analytics</category>
      <category>Unit economics</category>
      <category>BI</category>
      <category>ClickHouse</category>
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    <item>
      <title>A messenger bot instead of a B2B customer portal: when it works and what it costs</title>
      <link>https://mzrdigital.ru/en/blog/telegram-bot-instead-of-a-dashboard</link>
      <guid isPermaLink="true">https://mzrdigital.ru/en/blog/telegram-bot-instead-of-a-dashboard</guid>
      <pubDate>Sun, 19 Jul 2026 00:00:00 GMT</pubDate>
      <description>When a Telegram bot beats a web portal for B2B: order intake, order status, document delivery, integration with accounting and CRM. An MVP in three to five weeks, and where the boundary runs.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Telegram</category>
      <category>Bots</category>
      <category>B2B</category>
      <category>CRM</category>
      <category>Automation</category>
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      <title>Migrating off SAP: timeline, stages and budget without stopping the business</title>
      <link>https://mzrdigital.ru/en/blog/sap-migration-timeline-and-stages</link>
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      <pubDate>Sun, 19 Jul 2026 00:00:00 GMT</pubDate>
      <description>A step-by-step plan for leaving SAP or Oracle: how to choose what to replace first, how long a phased migration takes, and why a pilot of one critical process takes six to ten weeks.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>SAP</category>
      <category>Oracle</category>
      <category>Migration</category>
      <category>ERP</category>
      <category>Replacement</category>
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      <title>What a RAG system costs a company: budget, timeline and where the money goes</title>
      <link>https://mzrdigital.ru/en/blog/what-rag-costs</link>
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      <pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate>
      <description>Real numbers for deploying RAG on corporate data: from a pilot to a production system with roles, auditing and index updates. What is in the budget and where you can genuinely save.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>RAG</category>
      <category>Local LLM</category>
      <category>Budget</category>
      <category>B2B</category>
      <category>Qdrant</category>
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      <title>RAG or fine-tuning: choosing for a corporate LLM</title>
      <link>https://mzrdigital.ru/en/blog/rag-vs-fine-tuning</link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <description>Two approaches to deploying an LLM on corporate data. When RAG wins on cost and accuracy, when fine-tuning is justified, and why we pick RAG in four out of five B2B projects.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>RAG</category>
      <category>Fine-tuning</category>
      <category>Local LLM</category>
      <category>Qdrant</category>
      <category>vLLM</category>
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      <title>Replacing SAP: a methodology for phased migration without stopping the business</title>
      <link>https://mzrdigital.ru/en/blog/sap-replacement-methodology</link>
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      <pubDate>Sun, 05 Jul 2026 00:00:00 GMT</pubDate>
      <description>How to replace SAP with a local system in stages while preserving the business processes. The pilot, data migration, the parallel track and decommissioning the old system.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>SAP</category>
      <category>Oracle</category>
      <category>ERP</category>
      <category>Migration</category>
      <category>On-premise</category>
      <category>WMS</category>
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      <title>A local LLM for B2B: when you need one, what it costs, how long it takes</title>
      <link>https://mzrdigital.ru/en/blog/local-llm-for-b2b</link>
      <guid isPermaLink="true">https://mzrdigital.ru/en/blog/local-llm-for-b2b</guid>
      <pubDate>Sat, 04 Jul 2026 00:00:00 GMT</pubDate>
      <description>The economics of on-premise LLMs: when local deployment is genuinely justified, what it really costs to run, what infrastructure it needs, and how to estimate the timeline.</description>
      <author>hello@mzrdigital.ru (Nikolay Mazur)</author>
      <category>Local LLM</category>
      <category>Mistral</category>
      <category>Qwen</category>
      <category>vLLM</category>
      <category>On-premise</category>
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